TRC launches training programme for immersive businesses

Glasgow-based training provider for broadcast and digital, TRC, has launched applications for CrossCreative:Immersive in partnership with StoryFutures Academy: The National Centre for Immersive Storytelling.

CrossCreative:Immersive (CC:I) is a new training programme that will help Scottish businesses capitalise on the opportunities offered by the UK’s growing immersive economy. The programme has been designed to help businesses working with immersive technologies grow their expertise in immersive content and storytelling.

CCI is a spin-out of the successful Cross Creative format that has been delivered annually by TRC since 2007 and has trained just short of 100 leading creatives from Scotland’s thriving digital and tech sectors.

The focus on immersive storytelling was born out of discussions with StoryFutures Academy – the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London.

CC:I is aimed at creative/tech businesses already working in immersive content or storytelling and businesses looking to develop into this new area.

The programme runs over five months and comprises monthly sessions in Glasgow and an international field trip which will give participants unique access to leading companies in VR/AR/XR across tech, content and distribution. CC:I is supported by Scottish Enterprise, BBC Nations and Regions, Channel 4 and Screen Scotland.

In addition to the CC:I programme, TRC and StoryFutures Academy will work together to deliver an immersive bootcamp to offer transformative training and development for mid-senior level professionals in Scotland’s creative and immersive media sector.

Companies participating in CC:I will also have the opportunity to apply for support from StoryFutures Academy to enable them to bring immersive storytelling talent into their company on placement.

Jemma Goba, founder and Managing Partner of Tanami: an Edinburgh-based film production company, and a delegate of last year’s Cross Creative programme said:

“The Cross Creative programme forced me to lift my head up, take time away from my desk and open my eyes to the potential opportunities right in front of me. Through meeting so many exciting, high energy businesses out in Toronto, I was given a unique opportunity to see how they had managed their growth and learn from their successes and mistakes.”

Applications are now open (2 September) to professionals with strategic and commercial influence working in immersive businesses in Scotland. The deadline for submissions is 18 September.

(Image: Max Kegfire)

Notes to Editors

  • CC:I is supported by Scottish Enterprise, BBC Nations and Regions, Channel 4 and Screen Scotland. The course fee is £500. Further information and the link to apply for Cross Creative can be found at trcmedia.org/training/cross-creativeimmersive/
  • TRC is one of the top training providers in the UK for the digital and broadcast sectors, having delivered high-end training for individuals and their companies for over 20 years. TRC is a registered charity supported by Scottish Enterprise, Screen Scotland, Channel 4 and BBC Nations and Regions. More information can be found at trcmedia.org/
  • StoryFutures Academy is the UK’s National Centre for Immersive Storytelling run by the National Film and Television School and Royal Holloway, University of London. Funded as part of UK Research and Innovation’s Audience of the Future industrial strategy challenge fund, the Academy will develop cutting-edge creative training and research programmes to ensure the UK creative workforce is the most skilled in the world in the use of VR, AR and MR. More information can be found at storyfutures.com/academy.