Modern Apprenticeships in Creative and Digital Media

New technology is driving new job roles and the demand for more multi-skilled individuals capable of working across different digital media platforms.

New entrants to the sector increasingly need the skills to operate across different platform requirements, as well as be able to identify and seize the business opportunities for content creation and monetisation.

These individuals also increasingly need a hybrid set of skills that enable them to operate across a diverse range of production demands in a fast-changing, highly competitive and digitally-oriented environment.

The Modern Apprenticeship in Creative and Digital Media is designed to develop and assess this hybrid set of skills.

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