Audience Development

The Audience Development team supports the growth and diversification of audiences for Scotland’s screen output and culture, including the development and delivery of a range of funded programmes, projects and initiatives that increase audience choice, reach and impact.


Sambrooke Scott, Head of Audience Development

Sambrooke has worked in audience development for film since graduating from Edinburgh University in 2000. Holding roles across distribution and exhibition in marketing, PR and audience development, in the UK and internationally he worked for Momentum Pictures, New Zealand International Film Festivals, BFI London Film Festival and Edinburgh International Film Festival before moving into public policy and funding, joining Scottish Screen in 2007. Prior to joining Screen Scotland Sambrooke ran Film Hub Scotland, part the UK-wide BFI Film Audience Network, providing support, funding and advocacy for the film exhibition sector.

 


Katharine Simpson, Screen Officer 

Before joining Creative Scotland in 2021, Katharine worked in roles focused on audience development for over 15 years – as Head of Cross-Platform Development at Al Gore’s Current TV, in festival and engagement roles at Dundee Contemporary Arts, and as Director of Doc Lounge, a Nordic documentary distribution network. She is also the founder of Film in the Forest (Film i skoven), a festival for families in Aarhus, Denmark. In addition to this Katharine has worked with various festivals in industry and programming roles, including the Edinburgh International Film Festival, and as Editorial Coordinator at the documentary funder Doc Society.